Portfolio

JewishDetroit.org provides three primary services to users: 1) donate 2) register for events and 3) provide information for the organizations’ various programs and demographic groups. Our goal for the site redesign was to prioritize these tasks and make the site easier to use.

I began by conducting a content audit of the site and running card sorting sessions with potential users. This informed the new information architecture of the site along with various components of the UI. The card sorting sessions also elicited great feedback about the site’s current format and needs from users.

The Jewish Federation found that though many families needed social services, they were not getting help through Jewish agencies. This was mainly because of lack of awareness and perceived stigma around asking for help. I conducted a contextual inquiry with community members in their homes to discover how they find help in a crisis.

Insights from the jHelp Contextual Inquiry and Design Charrettes session guided the website design and marketing campaign, as we found search engine ads played a significant role in user journeys. I wireframed, designed, and coded the front-end (HTML/CSS/JS) of the JhelpDetroit.org website and worked with a back-end developer for site launch.

EPIC is an annual event that draws around 500+ donors for a night with a featured comedian, dinner and dancing. I was tasked with creating a landing page that emanated the event’s vibrant, chic aesthetic that would also serve to allow users to sign up.

Latke Vodka is the Jewish Federation of Metro Detroit’s annual fundraising event aimed at young professionals. The event boasts the “long tradition of meeting up with hundreds of your closest friends the Saturday night after Thanksgiving at the biggest holiday party of the season.” I was tasked with branding the event and creating a unique digital experience to purchase tickets for the event.

Blue and White Night is an annual Israel-themed event aimed at fundraising and engaging local donors. I was tasked with creating a landing page that emanated the event’s tropical, tribal aesthetic that would also serve to allow users to sign up.

Designed to be run during a community Passover event, I created the Interactive Passover Guide to serve as a kiosk-style informational web app. The content was pulled from a print Passover Guide distributed every year by JFamily. I enjoyed creating animations in JavaScript that reacted to the user’s scrolling of the content to create an engaging interactive experience.

EPIC is an annual event that draws around 500+ donors for a night with a featured comedian, dinner and dancing. I was tasked with creating a landing page that emanated the event’s classic, chic aesthetic that would also serve to allow users to sign up.